【實用商業app】BrandCompass|最夯免費app-綠色工廠好玩App

BrandCompass is a tool developed by Sanoma to measure the personality of advertiser brands and link these to media brands. Objective: The tool benefits the understanding of a brand’s position in its competitive environment and offers advice on a strategic (the positioning of your brand) and tactical level (the media brands to invest in to realize your positioning objective). Procedure: - The model is based on 8 prototypical personalities, of which each combines two well-known dimensions in psychoanalytic theories: the affirmation-belonging dimension on the one hand and the release-control dimension on the other hand. - The 8 personalities are depicted in a visual mapping, organized in a logical order based on the two basic dimensions. - A brand is located in the mapping using a projective technique (standardized photoset of prototypical women). - Per wave, the tool measures one sector of advertiser brands amongst approx. 800 women (national 15+). The app currently covers the following sectors:Beauty / Personal care: deodorant – fragrances – hair care – make-up – personal hygiene – skin care – soap, bath & showerDistribution: beauty – clothing, accessories & shoesDrinks: coffee – milk – mineral waters Fashion: underwearFood: biscuits – charcuterie – chocolate – margarines, oils & fats – sweets – yoghurts & desserts Home: home appliancesIn 2015, 20 additional sectors will be researched, including over 250 branded products. Curious whether your brand was measured too or will be measured in the near future? More info about the tool and the strategic opportunities it offers? Download the app or contact us on advertising.be@sanoma.com.