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By eatbigfish – the challenger brand expertsFor iPhone 4 and higherAnd iPad 2 and higherSubscribe to The Challenger Times to read the latest edition for free on your iPad. In these quarterly editions we select the essential reading for would-be Challengers taken from The Challenger Project - eatbigfish's seminal databank on Challenger Brand strategy – including exclusive video content and articles that haven't yet been published on eatbigfish.com or the eatbigfish app.Each edition contains -An article on Challenger Brand thinking from the eatbigfish team, including founder and renowned author Adam MorganA guest article from an industry expertVideo interviews with established and emerging challenger brand leadersFurther reading and brand tools from eatbigfishTo read – first download the Challenger Times app and then you will be able to download this quarter's issue, all for free