【實用商業app】China Now: Doing Business in the World's Most Dynamic Market by N. Mark Lam & John Graham|最夯免費app

This free sample contains the first chapter and access to the full book requires an in app purchase of $16.99.MORE THAN ONE BILLION CUSTOMERS ARE WAITING -- Get ready to do business with…CHINA NOWIt's one of the last-and largest-untapped markets in the world. But if you're looking to expand your business into China, you first need to understand its richly diverse culture, economic history, and subtle negotiation styles. This complete, one-stop guide gives you all the essential tools and crucial information you're looking for. The authors have between them more than 50 years of experience in international business, particularly in Asia, and they'll tell you everything you need to know to be smart, sensitive, and successful in all of your East-West transactions.You'll learn:-How to negotiate with public and private businesses-What to say and how to interact with Chinese cultures-What you should know about China's economics, laws, and regulations-How to handle intellectual property rights and contracts-How Taiwan, Hong Kong, and Singapore relate to and play important roles in doing business with China-The opportunities are as big as China itself. With this book as your personal tour guide, you'll be able to reach a whole new world of clients and consumers.App Features:Included in the app are:•The complete book •The complete audiobook synchronized with the text•Bookmarking capability•For iPhone/iPod and iPadPreferences settings for:•Font type•Font size•Night viewing•Audio On/Off controlChina Now offers the best negotiation advice now available for cross-border dealmakers hoping to forge value-creating agreements in the world's fastest growing major economy. In an easy, informal style, this book excels at efficiently conveying a sense of historical context, the dos and don'ts of effective negotiation, and an all-important recognition of critical regional variations.”-James K. Sebenius, Gordon Donaldson Professor of Business Administration, Harvard Business School and Vice Chair, Program on Negotiation, Harvard Law School“For many American executives China is still inscrutable. Few people writing about doing business in China can provide the academic-practioner and Chinese-American balance that Mark Lam and John Graham provide in China Now. It is a must read for all American managers and executives working with and negotiating with Chinese partners. The book holds the keys for building successful, long lasting business relationships in China.”-Katherine Xin, Editor-in-Chief, Harvard Business Review (China), Professor of Management, Michelin Chair in Leadership and Human Resource Management, China Europe International Business School (Shanghai), and Professor of Leadership and Organizational Behavior, IMD (Switzerland)About the AuthorsN. Mark Lam is an attorney and business advisor specializing in East-West negotiations, and is the CEO of the world's largest Internet radio network, Live365.com. His area of expertise is in forming global alliances and resolving business and legal conflicts for global high-tech companies, including Philip Electronics and Hon Hai Precision Industry Co., Ltd.John L.Graham is a Professor of International Business at the Paul Merage School of Business, University of California, Irvine, and a world recognized scholar in the area of international business negotiations. During the last 25 years, he has provided advice and training to executive groups at Fortune 500 companies and other institutions, including Toyota, Honeywell, Ford, AT&T;, and the U.S. State Department.

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