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There are 243 million internet users in India which is expected to soar to 400 million in a couple of years.There are 950 million mobile subscribers in India out of which 130 million access Internet through theirmobile phones. 86% of Indian with web access visit at least one social media site such as Face book, Twitterand others. This has influenced the way people buy products and services – be it banking, ticketing, news,property, electronics, jewellery etc. Email, Internet and mobile have emerged as major media vehicles forreaching the customers. According to a new research one in 3 FMCG shoppers go online first to gatherinformation about brands and prices before going to a physical store to buy the product. Consequentlydigital marketing is becoming mainline marketing.