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MODERN - TOUCH Saudi Arabia was formed in January 2001.The agency has started from a group of creative team as a strong agency structured onclassical full service lines. This formation has been achieved by providing a standard ofcreativity normally in different industries combining with it a level of service, which ourclients find unbeatable.MODERN - TOUCH staffs are experienced professionals with both agency and clients’backgrounds spanning the range of industries.Our clients are drawn from different markets and we firmly believe that this diversificationof business provides a valuable stimulus to creativity and facilitates the cross-fertilization ofideas across industry boundaries.MODERN - TOUCH offers consultancy level advice across all areas of strategic planning andcampaign development.ELDA ( Electronic Detailing Aid )In such competitive market, efficient delivery of relevant messages to target segments hasalways been a challenge for sales teams. Many researches are conducted. Planning &reporting in different ways are being done to maximize the outcomes of eachcommunication event with our customers.The question will stand, do we really know what happens inside the clinic?Can we provide our team with a better tool to drive ultimate outcomes & maximize ROIsthat is presented here by the most valuable resource “ time of our sales team”. We knowfor sure that we plan & report that’s before & after the call, but now we can really drive &monitor those calls.ELDA is a comprehensive system that help both sales team as well as managers to assureproper planning, detailing & monitoring / reporting effectively. Managing such activity in asimple, interactive & attractive tool through our application.