【實用書籍app】EXIT into a World of Powerful and Engaging Experiences - Total Brand Activation (iPad version)|最夯免費app

For almost half a century, the Pico Group have been a leading Total Brand Activation company and partner to many Fortune 500 companies. Pico specializes in working across multiple platforms; creating fresh, focused and powerful brand experiences for their clients’ target audiences. To celebrate their achievements, Asia One Books proudly presents the stunning e-book: EXIT into a World of Powerful and Engaging Experiences - Total Brand Activation.Download this striking book and plunge into the spectacular world of Pico’s Total Brand Activation. This monograph, showcasing 40 astonishing ventures in different locations around the globe, will take readers on a journey like no other they have ever experienced. Essentially, brands that dominate their field and become synonymous with their products - like Rolls-Royce, Xerox and Panadol - are becoming increasingly rare. Total Brand Activation takes Brands to the next level. The phrase was coined by the Pico Group and is a new strategy which helps brands make an impact in today’s confusing, overcrowded marketplace. “EXIT” stands for Events, eXhibits, Interior and Themed, and this book showcases examples of what excellence in Total Brand Activation looks like - from the fusion of the ancient and the cutting edge at a BMW launch in Thailand to the flowing lines and dreamlike environment of the UAE pavilion at the Shanghai World Expo.Download this book today for a glimpse into the future of marketing.#################################################Pico, a leading Total Brand Activation company, is a global brand strategy partner to many Fortune 500 companies. Fresh, focused and proven, we are passionate about activating powerful brand experiences for our clients' target audience - all the way from strategy to execution.Leveraging on an international network of some 2,500 talents in 36 major cities worldwide, we create engaging and integrated brand experiences across multiple platforms – from exhibitions, events and expositions; to museums, theme parks, interiors and brand signage. Our strength springs from the diversity of our people - from brand strategists to museum specialists - and the depth of our understanding of different cultures and industry practices. Now in our 43rd year of operation, Pico has been consistently named one of the top three event companies by Special Events magazine, and in January 2012 was named one of the top three event companies in Asia by CEI magazine.2012 marks the 20th anniversary of Pico Far East Holdings Limited’s listing on the Hong Kong Stock Exchange (HKSE Stock Code: 752). Our associate company, Pico (Thailand) Public Company Limited was also listed on Thailand’s MAI in 2004 (Stock Code: PICO).

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