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In recent years, many individuals throughout America have had an interest in the stock market, and the effect that the economy can and has had on the market, both positively and negatively. Moreover, since the now famous 2008, and early 2009, market crashes, there is even larger interest in Wall Street and the ways in which money can be made and lost through it. However, understanding of the market and all of its moving pieces is not easy, or common, and many don’t know where to even start.

Publicly traded companies are required to report a number of different financials each quarter, from revenue to debt. Market analysts then take this information and create different ratios and averages, for the purpose of gauging a company’s health. There are a number of large corporations who publish their own analyses of companies for the use and benefit of both financial institutions and private investors. By using these many different data pieces, individual investors on Wall Street are also able to make educated decisions on which companies to invest in, and which companies to pass on.