【實用書籍app】FIPP Digital Media Factbook|最夯免費app-綠色工廠好玩App

Digital trends from 65+ worldwide resources and more than 500 data sets – including analysis of the global media landscape. The annual FIPP World Digital Media Factbook sets out all the key qualitative and quantitative research on digital media in one place covering the magazine, newspaper and broadcast industries, tablets, mobile, apps and digital media usage patterns and revenues.

Key research contributors include: Forrester, Gartner, GfK, Global Web Index, Google, Kantar Media, Pew, PricewaterhouseCoopers, Said Business School, socialbakers and ZenithOptimedia etc.

An essential resource for all media analysts, media owners, publishers, researchers, and investors. International data covers magazine media, digital revenues, media usage and mobile trends. The guide is co-branded with the World Newsmedia Network (WNMN).

FIPP is the worldwide magazine media association. FIPP exists so that its members develop better strategies and build better media businesses by identifying and communicating emerging trends, sharing knowledge, and improving skills worldwide. Further information at www.fipp.com.