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A lot of people hold back on networking because they have this mental inhibition affiliated with it. They consider that networking is something quite down-market; that it's the worst sort of publicity that can be generated for any commercial venture. The question is: what do you do about it?

When you're networking, you're reaching out to individuals. It is right that 8 out of these 10 people may not be interested in what you're trying to say, but there might be 2 who will lend you an interested ear and will actually find that what you're saying may be beneficial to them.

Today people need to be relentless. Remember that networking is a numbers game. The more people you communicate with, the better are the prospects of getting genuine people around you.

You have to keep associating with people from all walks of life trying to find people who will be interested in what you have to say. That is the reason people with good social skills are always on the lookout for a means of socializing and events because this is where they can get personally introduced to a lot of new people and influence them as well.