【實用商業app】KinetiBranding|最夯免費app-綠色工廠好玩App

Marketers, heed Darwin’s advice: your brand must adapt!Evolve to identify, engage, segment and monitor your best prospects.Enjoy dozens of kinetic White Papers, videos and infographics about our Darwinian new-rules digital era. √ Static messaging is obsolete – add kinetic motion to energize your content √ Renaming a company is a minefield √ Sending PDFs is a failing strategy √ Shorten the Buyer’s Journey to create customers sooner √ Differentiate or Die is Dead √ The curse of the three initial company name √ Sadly, the people creating a new vodka, created a new vodka √ Are focus groups obsolete? √ What “Darwin’s Finches” teach us about new media √ Brand linkage √ Badge brands √ Elevator pitch vs. brand narrative √ Every time you make a PowerPoint a puppy gets crushed √ How to supercharge your marketing automation √ Forget the funnel: How buyers really decide √ New product innovation Russian roulette √ Don’t outspend them. Outsmart them. √ Where are you on the brand elevator? √ Anyone can play the violin √ Grammar’s stupid rules, and when to obey them √ Don’t manage people √ Think outside the bubble. Category experience can kill creativity. √ Are toll free numbers obsolete? √ Describe your prospect √ “Look no further” √ Mobile websites are obsolete. R.I.P. √ The Neon Trees, original content, SEO and brand linkage √ Quals and Quants: Two tribes you need to know √ The selfish market. WIIFM? √ How many flies does it take to screw in a lightbulb? √ How do you answer “We’ve already tried that”? √ Renaming. A fable. √ The balloon and the brick = Anchored Creativity √ Why are the yellow pages like nursing homes? √ Exclude the never-gonnas √ “Below the radar” is a delusion √ Why do CEOs hate marketing? √ KinetiZine, CMO’s new best friend √ Page 1 SERP guarantees you... nothing. It’s only 1/3 of the solution √ How’s your brand visibility? SEO √ Think outside the bubble. Category experience can kill creativity. √ Are toll free numbers obsolete? √ Brand evolution and the science rejecters √ What’s a “Biz Dev” worth? √ Forget ‘maximize shareholder value.” Seriously. √ Short attention spaniels, revisited √ How much does Big Data weigh? √ Show and tell. More to the point, show vs. tell √ The “Bottom 10” brand demotions you should run away from √ Serial brainstorming with The Concept Dispenser √ What makes a memory vivid? √ Lessons from armpits: the secret of Sure vs. Secret √ Taglines: Why you should not “just do it” yourself √ Why beer advertising fails: Anchored Creativity, Pt. 2 √ Findability: Catch the fourth wave √ Boost your credibility, by subtracting √ Nobody wants to buy what you’re selling √ Needle? Haystack? No problem. √ Big gray blobs. What to do about text? √ Is your marketing ROI in decline? √ Is your brand digital-smart? √ What makes a memory vivid? √ Waste circulation, and why the dictator’s widow’s offer makes senseIt’s like getting an MBA* in a Box! Get amusing-but-totally-practical advice from a (r)evolutionary branding agency. Be among the fittest, to survive! Updated periodically … as marketing, naming and branding continue to evolve!*Master of Branding Adaptation, that is.