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SOON, a unique magazine, is a visual feast for lovers of images, luxury, fashion and art.

SOON is an exception rarely seen in the vast realm of magazine publications.

Far beyond classical press categories such as women's and men's fashion, art, literature, jewellery, yachts, architecture, high-tech, design, travel...SOON is a pure concentration of everything that interests aesthetes, be they creators, intellectuals, art collectors, fashion addicts, business men or women, those looking for tradition, or trendy sophisticates. SOON readers travel, they appreciate style and culture, have high disposable incomes and want to experience life differently...