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As a primary local business, do I need this?

Mobile is very important for local businesses. When your customers are out and about, they could be looking for the closest business of your type, from gas stations and restaurants to legal or medical help. In fact 95% of smartphone users have looked for local information on their phones.

Source: Google, “The Mobile Movement: Understanding Smartphone Users,” 2011

Here are some additional Mobile Usage Facts:

By 2015, mobile commerce will reach $119 billion worldwide.

85% of Americans age 18 and over have a mobile phone.

68% of people over age 65 have mobile phones.

65% have read product reviews on their phones.

61% of Smartphone users call a business after searching & 59% visit the location.

50% of all mobile searches lead to a purchase.

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