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MTV (originally an initialism of Music Television) is an American basic cable and satellite television channel owned by the MTV Networks Music & Logo Group, a unit of the Viacom Media Networks division of Viacom. The channel itself is headquartered in Los Angeles, CA, and is a subsidiary of Viacom Inc. Launched on August 1, 1981,[2] the original purpose of the channel was to play music videos guided by television personalities known as "video jockeys," or VJs.[3] In its early years, MTV's main target demographic were young adults, but today, MTV's programming is primarily targeted at adolescents and teenagers in addition to young adults.