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As a part of GroupM - Wpp Holding, Maxus iMBI is focused in providing Business Intelligence solutions and Tech Strategic Consultancy.We strongly believe that being able to consult, process and manage large volumes of complex data quickly and efficiently, in any place, at any time, on any platform, is of an increasing strategic importance for the Companies nowdays. Business Intelligence & Big Data are the new frontier of competitive differentiation. Databook for Telecom Italia is an innovative dashboard fully created by Maxus iMBI.It has been developped using Microstrategy Platform, resulting in a powerful tool capable to read a wide and complex range of media informations, and to calculate all KPI’s necessary for the definition of Business choices at the decisional stage of company's Marketing process.