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Micromax is an Indian consumer electronics company located in Gurgaon, Haryana, India. It is in the business of manufacturing of Mobile Telephones, Tablet Computers, 3G Datacards and LED Televisions. It has 23 offices in India and an international office in Hong Kong.[3][4] The company has about 656 employees. Micromax started as an IT software company in the year 2000[5] working on embedded platforms. In 2008,[6] it entered mobile handset business and by 2010[7] it became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments. This transformation was steered by four friends who divided responsibilities on functional lines, which haven’t changed since: Rajesh Agarwal, Rahul Sharma, Vikas Jain, and Sumeet Arora. The company has a 22% market share in the smartphone segment in India. As per IDC [8] for Q2 2013. The company's product portfolio has more than 60 models ranging from feature rich, dual SIM phones, 3G Android Smartphones, TabletsPC's, LED Televisions and 3G data cards. The company claims it has many firsts to its credit in the Mobile handset market – including the 30-day battery backup, dual SIM, QWERTY Keypad, Universal Remote Control Mobile Phone etc. Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across Bangladesh, Sri Lanka and Nepal.