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Whether you have a website, a business, or even a band, you want to make sure your users can engage with your brand anytime, anywhere. Creating a mobile app will allow you to connect with your users wherever, whenever they go. Making a mobile website is an excellent way to grow your business from a lead-generation, branding, and marketing-outreach perspective. In case you were under the impression that all this was somehow optional, here’s another interesting statistic. Of the almost 1,000 mobile device users surveyed in the above-mentioned study, 61% agreed that having a mobile presence (an app or at least a mobile-friendly site) is key to their positive perception of a brand.This means that 2/3 of your potential customers not only want you to make your website mobile, they demand it.