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One of NEMRA’s most valuable member benefits is the Annual Conference. Over the years, this meeting has proven to be a most rewarding and productive event for the representative and the manufacturer. The purpose of the meeting is to: • Provide educational opportunities for representatives that strengthen their professional, technical, and management skills. • Offer manufacturers an annual opportunity to meet collectively with their sales force to communicate their marketing and sales initiatives. • Facilitate individual business planning sessions and communication between the representative and his/her manufacturers. • Expose the representative to new companies seeking to establish sales representation and to business providers offering new tools and services.• Offer formal and informal networking opportunities for the benefit of all attendees.