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Pharmaceutical Executive is focused on serving the information, analytical and affiliation needs of the “c suite” of senior executives engaged in key segments of the industry, including human innovative and generic manufacturers, consumer health, medical devices, diagnostics and vaccines. It provides these services in a variety of platforms ranging from print and digital on-line to interactive web casts, podcasts, and video. Editorial content is focused on the broad theme of the interaction between health, policy and business. It is forward looking and designed to inform readers of trends and best practices around the functional priorities of the “c suite,” from R&D; to strategy, business development, promotion, market access, IP and information technology. Repeated audience surveys finds that Pharmaceutical Executive carries high name recognition as the key industry read, particularly on the personalities and the background that drive decisions on business fundamentals.