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Sportmax Nutrition is committed to providing the products, information, and services needed, at competitive prices, for customers to achieve their physique, sport, and nutrition goals. We will do so while having fun as well as enhancing customer and shareholder value.

Sportmax Nutrition Core Values

All of us at Sportmax Nutrition live the "work hard, play hard" mentality. As we grow as a company, it has become more and more important to explicitly define the core values from which we develop our culture, our brand, and our business strategies. These are the ten core values that we live by:

1. Deliver "wow" through customer service/provide customer loyalty

2. Build open, honest relationships through communication

3. Listen to customers/be responsive

4. Have fun

5. Pursue growth and learning

6. Build a positive team and family spirit

7. Be passionate and determined

8. Be innovative, adventurous, and open-minded

9. Do more with less

10. Be humble

The "Sportmax Way" Is Our Commitment To Your Success

We know that real success comes from an ongoing relationship; not just selling you products. Our business philosophy is simple: When you grow and succeed, we grow and succeed. Some companies will tell you what you want to hear to make a sale. Instead, we tell you what you need to hear in order to grow and succeed. And we love selling quality products that help make it happen faster and easier for you.

That’s why we take pride in the fact that we're straight shooters. There aren’t any tricks in what we do; it’s just good old-fashioned principles at work. And if some see our “straight-up, no-nonsense” approach as a gimmick, so be it. We can’t please everybody.

It can take years to win a customer… but only seconds to lose one. That’s why we believe the best way to let you know we truly uphold our values -- the very values in which you invest your trust -- is to open our doors and let you confirm it for yourself so you can hold us accountable