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Through its sixty-year history, Time Center has grown from a small shop in downtown Amman to become the watch specialists they are today.

The company’s journey is due to the Kayali family’s passion for watchmaking and determination to be the best. Today, Time Center can proudly say that they are Jordan’s leading watch retailer.

Originally founded in the early 1950s, Time Center is the product of the Kayali family’s passion, which haws now spanned three generations. In 1952, Nasouh Kayali opened a small store under the name Nasouh Kayali Company that sold watches and gold in the downtown area of Amman. A champion of family values and tradition, Nasouh Kayali made sure his sons, Tareq and Samir, were involved in the family business from early on, teaching them lessons that would prove to be invaluable in their later careers.

In 1989, Nasouh Kayali passed away and his two sons took over the company, renaming it Kayali & Sons. At the helm of the company, Tareq and Samir steered Kayali & Sons to become the retail powerhouse it is today. Instilled with their late father’s tradition, values, and work ethic — and driven by their own passion — the brothers sought to add global brands to their offering, first starting with the iconic Swatch brand, followed by the other Swatch Group products, OMEGA, Tissot, Calvin Klein and Hamilton.

Tareq and Samir steadily added new brands to Kayali & Sons’ portfolio, including Swiss, Italian, and French names, which led to a decision in 2000 to split the company into two specialized sub-units: Kayali Jewelry for jewelry and Time Center for watches. The new company structure allowed the new sub-unit Time Center to distinguish itself from the company’s jewelry retail side and embark on its mission to become the country’s watch specialists by offering top quality watches for every taste and budget.

Under the brand Time Center, the company has blossomed into Jordan’s leading watch retailer with a portfolio of over 35 international watch brands, including haute horology brands, several mono-brand boutiques, nine multi-brand boutiques across three cities, and over 110 employees with spectacular management offices situated in the heart of Amman.

In keeping with the family tradition, the newest generation of the Kayali family now also work at Time Center infusing their fresh ideas and creativity into the company culture, while still maintaining their family’s core values of ethics, excellence, refinement, and most importantly, passion for fine watchmaking.