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The UBA Trends Day is the reference in the communication sector in the field of insights consumer.This conference brings together 500 professionals each year and is open to all those who are passionate about the trendsdevelopment and innovation, communication techniques and research.Synoptic programKEYNOTE: MARTIN LINDSTROM, author of international bestsellers and Brandwashed Buyology and in the list of top 100 influential people by Time Magazine"A new dimension of human engagement"JOHNICA REED, Buzz Marketing Group"In the Skin of Generation Y"Alex Batchelor, BrainJuicer London"Living fully and reap the rewards"DOMINIQUE VERCRAEYE, TNS Media"New trends in trades MarCom: what future?"CHRISTOPHE FALCONER & BENOIT BEAUFILS, Innate Motion"How human marketing creates value for both business people?"Ashley Ringrose, Soap Creative"Why brands should not forget that we were all children one day"To use the "UBA Reality HD" application you must provide the booklet "UBA trends day" This booklet is available for download at this link: http://www.ab-arts.be/uba/uba.pdf