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The ELITE Brands GmbH is an organization which is resident in the area of sports events and sports clothing specifically in the area of cheerleading. As a complete provider of cheerleading, it provides everything a cheerleader's heart desires. The main products are uniforms and apparel, championships, camps, private coaching and choreography.

The ELITE Brands GmbH is based in Norderstedt (Schleswig-Holstein). It was founded in September 2003. Meanwhile, the ELITE Brands GmbH is a subsidiary of Varsity Brands Inc, the world leader in cheerleading events and cheerleading apparel based in Memphis. This is connected to the world's largest network for Cheerleading resources and distributes the products of Varsity Brands Inc as European headquarters.

The ELITE Brands GmbH currently has 12 permanent employees and 80 freelance peopleas a camp and event staff. It is a member of the International All Star Federation (IASF) and the right to qualify for the annual World Cup "The Worlds" of the IASCF.