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A bilingual publication appearing in German and English, VIEWS is one of the most long-standing luxury magazines on the market. For nearly 30 years, it has astutely mirrored the refined tastes and eye-catching interests of its well-traveled and well-heeled readership. VIEWS unashamedly embraces a lifestyle of exquisite style and unparalleled luxury.

Its lavish photographic journeys are as much about adventure as luxury vacationing. The current issue focuses on Zurich and its legendary hotel, the Baur au Lac, whose guests receive the print edition of Views as an in-house magazine.

Travel reports whisk the reader away to dazzling destinations.

After so many swashbuckling sorties, the Leading Hotels of the World present their newest member hotels, providing a more relaxed take on the luxury theme.

Sunshine's Nook, our art section, sniffs out the latest trends in New York and at Art Basel Miami, giving us a highly personal introduction to promising young talents and renowned artists alike.

Private clubs understandably like to keep themselves to themselves. Yet even here, Views lets its readers peer around the door and get a feel for this most exclusive of worlds – so you at least know where to send your application for membership.

Nor would Views ever dare to neglect the needs of body and soul, of course. Accordingly, the magazine introduces you to Laurent Eperon, head chef at Zurich's Restaurant Pavillon.

To end on a high note, Views attempts to answer two admittedly trivial questions: how to make more money – and where to find the ultimate temptations on which to spend it. Elegant made-to-measure suits from Ermenegildo Zegna, sumptuous furs or finest cashmere? Costly chronometers from Breguet, Harry Winston, Blancpain, Tag Heuer, Parmigiani, Cartier, Audemars Piguet, Ulysse Nardin, Bucherer and Chopard? Or a spot of jewelry, perhaps? Tiffany, Gübelin, Meister, Chopard, Bucherer, Les Ambassadeurs, Hemmerle Munich, Cartier and Breguet will surely have something that is to your taste. And for those who already have everything, there is always the option of investment. The experts from the very highest end of the private banking market will naturally be happy to oblige. Take a look at Bank Julius Baer, Pictet, and the diminutive but distinctive Maerki Baumann – and take your pick.