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WildAid's mission is to end the illegal wildlife trade in our lifetimes by reducing demand through public awareness campaigns and providing comprehensive marine protection.WildAid uses sophisticated, culturally-appropriate and compelling communications campaigns to engage consumers in Asia, where demand for shark fin, ivory, rhino horn and tiger parts is highest. Designed in collaboration with leading advertising agencies in New York, London and China, WildAid’s messages feature over 100 of Asia’s biggest celebrities to deliver the message: “When the buying stops, the killing can too.”With an unrivaled portfolio of celebrity ambassadors and global network of media partners, we are able to deliver high-impact, culturally-sensitive multimedia campaigns, leveraging well over $200 million (USD) in annual pro-bono media support.WildAid is a 501(c)3 registered non-profit based in San Francisco, also with an office in Beijing, and programs in China, Vietnam, Ecuador and Indonesia.