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Published by Zafin, the Journal of Product and Pricing Lifecycle Management is a quarterly print publication aimed at sharing thought leadership with the financial services industry about the value of holistic Product and Pricing Lifecycle Management (PPLM).

With a combination of compelling thought leadership and tangible best practices, Zafin’s objective with the Journal is to foster a strategic mindset amongst bank executives with respect to product innovation, customer centricity and revenue enhancement – all delivered in an engaging, approachable format.

The Journal is intended for executive-level decision makers at financial institutions around the world, as well as key analysts and practitioners in the financial services industry.