Path to Purchase Institute

Shopper Marketing is the definitive information source for Path to Purchase Institute members, consumer product marketers, retailers, agencies and oth …

A reference guide to in-store advertising, displays, signs and other aisle-level marketing tactics that are accepted for use by 14 major U.S.-based re …

Trends 2013: An Annual Survey of Chain Promotions and CPG Marketing ExecutivesThis is an exclusive opinion survey of several thousand U.S.-based CPG m …

Shopper Marketing is the definitive information source for Path to Purchase Institute members, consumer product marketers, retailers, agencies and oth …