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‘Chairmen Now’ contains unique insight drawn from personal one on one interviews with some of the most influential and interesting leaders in China bu …

Perspectives is a collection of the most recent Millward Brown published articles, Points of View, and Knowledge Points. Formerly printed as a yearly …

The AdReaction 2012 study was designed to understand what marketers need to know to explore advertising in the mobile space with confidence. While the …

China will soon become a frenzy of activity with 'Golden Week' shoppers seeking the best deals as the inexorable rise of the middle classes drives sal …

BrandZ Top 100 Most Valuable Global Brands 2012 

Based on the world’s largest brand equity database The BrandZ ranking combines the knowledge and exp …

For anyone interested in unlocking opportunities in China and succeeding in the next wave of china's growth, understanding the Chinese New Year is a m …

WPP Brands Most Valuable Brands Based on the world’s largest brand equity database WPP BrandZ rankings combine the knowledge and expertise of Millward …